The Ghana Rugby Football Union (GRFU/Ghana Rugby) walked away with one of the awards exceeded out with the aid of the Rugby Africa Executive Committee, specifically the award for the “Best Communication Strategy.” The award changed into one in every sequence of awards given on the 2019 Rugby Africa General Assembly at Marrakech-Morocco on 2 March 2019. According to Mr. Herbert Mensah, President and Board Chairman of Ghana Rugby, the verbal exchange approach of Ghana rugby isn’t always pretty much press releases; however, approximately a cautiously crafted strategy to position the right messages out to the right goal audiences and stakeholders.
“Part of our approach from the beginning has been to prepare a sound communique approach that ensures that what we put out is aligned with what the stakeholders want to look and hear about a business enterprise. This is severe about turning in what is now not only guarantees however what’s anticipated of it,” Mensah said. Mensah congratulated all in Ghana Rugby that paperwork part of the verbal exchange network consisting of the communique group, the media that supports Ghana rugby, and the human beings making the information – all players and Rugby bodies. Mensah stated that the accolades from the government for the advantageous photograph the Union puts out about now not best Ghana Rugby; however, approximately Ghana speaks for itself.
Ghana Rugby uses social media consisting of Facebook (consisting of closed and private hobby Groups), Twitter, YouTube, and WhatsApp. Besides its website, the union also hooked up strong relationships with the media, who are at the heart of placing the messages out to the various stakeholders. The partnership of Rugby Africa with the APO Group also ensures the worldwide reach of Ghana Rugby’s messages deliberately puts out to the arena.
