Here’s a truth that could wonder you – women love mobile video games. A 2017 Google Play and NewZoo survey [pdf] pronounced that sixty five percentage of U.S. Women, a while 10 to 65, play as a minimum one mobile sport often. In truth, forty nine percent of all U.S. Game enthusiasts are women.
We recognise that rewarded video advertisements have extremely good engagement prices across all genders, including a median CTR that’s 3.4x higher than other cellular video marketing. These advert devices provide the user some sort of value in alternate for looking the video, which include get admission to to the following stage in the sport. Moreover, the customers should provoke the rewarded video, so they’re actively pronouncing, “show me this advert.” For these motives, rewarded video is a popular format amongst cell app builders seeking to force person installs and engagement. It can paintings for logo advertisers simply as well, because the fashion house Karl Lagerfeld located while it decided to put it on the market in the cellular app sport, Kim Kardashian: Hollywood, and loved a 3x uptick in web page site visitors.
What’s extra, ladies are seventy nine percentage more likely to make in-app purchases even as gambling mobile video games. Add all of this up and what you have is women of every age loving mobile app video games, noticeably engaged once they play and some distance from shy about spending money at the same time as gambling. For a brand advertiser looking for to engage girls, it doesn’t get tons better than that.
Popular games amongst women
Women tend to gravitate towards social mobile video games, the sizable majority of which already use rewarded video. Three genres are specially popular amongst girls:
Match three Games (i.E., video games wherein the person needs to swap items to get 3 in a row). Examples include Gardenscapes and Homescapes (Playrix), the Candy Crush collection (King), Cookie Jam (Jam City), Emoji Blitz (Disney).
Word games, which have usually been famous amongst girls. Examples consist of Wordscapes (PeopleFun), Word Connect (Zentertain) Word Cookies (BitMango)
Hyper-informal, that are growing in recognition, and currently dominating the Top Free charts in Gaming. These games are light-weight, smooth to begin playing right away (i.E., tap-and-play) and allow users to play for only some minutes at a time. Games via Voodoo, Ketchapp, Lion Studios constitute this style.
Ad creatives that work
Rewarded films, like TV advertisements, provide a first rate deal of room for creativity, allowing you to leverage sight, sound and motion when telling your brand story. You can also include interactive elements, including clicking to a product details page.
When growing a rewarded video advert for ladies, make sure it resonates. Women like video games that function a strong valuable individual and community – adequate idea on your creative organization crew.
If you’ve in no way advertised in mobile app games earlier than, now is a superb time to do not forget adding it to your media method. Targeting ladies at scale, whilst they’re quite engaged, and with commercials they’re stimulated to view, pays off.